The Super Bowl is a cultural event, drawing 100 million viewers annually. What makes it special? Not the football. It’s the ads of course.

It’s one of the biggest nights of the year for high-paid advertising, with advertisers this year paying $5.25 million for just 30 seconds of airtime. These commercials are typical fan favorites among viewers as they wait in anticipation to see what extraordinary splash companies will make each year.

Before the Big Game, Davidson Belluso’s CEO, Michela Belluso, appeared on Fox10 to discuss trends she expected to see in this year’s commercials.

Watch the full clip below.

As most would guess, the 30-second spots were filled with celebrity appearances and an extra dose of humor. Stella Artois had a playful spin on Sarah Jessica Parker’s Sex in the City persona, and Pepsi featured a hilarious ‘Okurr’ spot with Cardi B, Lil Jon and Steve Carell.

Following with the societal trends, this year more advertisers featured women voices, like Serena Williams with Bumble and Sarah Michelle Gellar’s comical horror movie spot with Olay.

Contrary to last year, companies steered clear of any political undertones as they would not be as effective in today’s climate.

While the Big Game might be over, these commercials will still garner high views as they are re-watched online and shared on social media platforms.