Awareness effort puts spotlight on preventive dental care
A new campaign created by Davidson Belluso (D/B) for the First Things First Cochise Regional Partnership Council is raising awareness about the importance of early dental care for infants, toddlers and preschoolers in Southeastern Arizona.
The Healthy Teeth, Healthy Me™ campaign, centered in Cochise County, focuses on the youngest members of the community – children under five. The effort encourages parents to make a dentist appointment when a baby gets their first tooth or by their first birthday. The campaign is in coordination with Sesame Street in Communities and uses a variety of familiar characters to promote healthy dental habits.
Left untreated, tooth decay in young children’s primary teeth puts them at risk for future problems like damaged permanent teeth; increased vulnerability to infections in other parts of the body, such as the ears, sinuses and the brain; impaired speech development, and reduced self-esteem.
For the campaign, D/B created a landing page with resources, tips, and activities for parents and community members at Teeth.FirstThingsFirst.org. Additionally, the agency has developed digital advertising targeted in Cochise County and a full-scale public relations program including outreach at select community events.
First Things First is a voter-created, statewide organization that funds early learning, family support and health programs to help kids be successful once they enter kindergarten. Decisions about how those funds are spent are made by local councils throughout the state staffed by community volunteers. The Cochise Regional Partnership Council covers communities in Cochise County.
D/B has a long history of public awareness campaigns addressing public health issues for state organizations. Previous efforts include the Arizona Department of Environmental Quality, Arizona Department of Gaming – Office of Problem Gambling, and the Arizona Department of Health Services.
D/B is a full-service marketing communications firm based in Phoenix, AZ, with specialties in strategic planning, creative development, digital services, media planning and buying, public relations, and graphic design. The agency has a diverse portfolio of clients with targeted strengths in education, government, healthcare, financial services, business-to-business, and destination marketing. D/B is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).