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D/B develops empowerment campaign for Arizona Division of Problem Gambling

An ongoing ad campaign, developed by Phoenix-based Advertising firm Davidson Belluso (D/B) for the Arizona Department of Gaming – Division of Problem Gambling, is highlighting the empowerment of seeking help for those facing a gambling problem.

The campaign, launched at the first of the year, included radio and television spots, print and digital ads and outdoor advertising throughout the state. The “I have power” campaign is a follow-up to 2016’s “How Much Are You Willing to Lose,” and highlights the state’s confidential 24/7 helpline, 1-800-NEXT-STEP.

“We appreciate the opportunity to once again partner with the Arizona Department of Gaming to create this campaign and deliver this message in a positive and empowering way,” said Rob Davidson, owner and head of Business Development for D/B. “Helping people learn about 1-800-NEXT-STEP and finding the resources they need is an important service for our community.”

A new phase of the campaign is in development and will expand the targeted demographic audience and the number of individual stories being presented. Planned future iterations of the campaign include a focus on seniors, veterans, millennials and professionals in the behavioral health field.

“We wanted to create a campaign that was easily expandable to all mediums and tackles different issues related to problem gambling,” said Gustavo Estrella, D/B’s associate creative director. “Above all, we needed to talk to a varied demographic as this relates to people in all walks of life.”

Arizona Department of Gaming – Division of Problem Gambling is one of multiple state departments who has turned to D/B for awareness campaigns. Other state clients include the Arizona Department of Health, the Office of the Attorney General, the Commission for Postsecondary Education and the Arizona Department of Environmental Quality.

ADG-Billboard-1280x720-1 Campaign Helps Highlight Fight Against Problem Gambling

Gary Campbell

Gary joined Davidson Belluso with 20+ years of experience in communications and media relations. Initially working as a sports and news reporter for several newspapers, Gary spent 17 years in public affairs at Arizona State University. His tenure there included writing, editing, media relations and crisis communications along with managing the university homepage and developing a comprehensive news and media information site. Recently, he spent almost a year as communications director at Crisis Response Network, Inc., a nonprofit organization that provides mental health crisis services. Outside of the office, he spends time with his wife and three children and is a founding director of a nonprofit organization dedicated to supporting a local high school marching band.