by Bruce Nilsson | Jul 31, 2015 | Agency Culture, Strategy, Tips
Who better to speak to the importance of strategy than a creative (in this case) guy? After all, who can more appreciate the creative freedom a tightly defined strategy provides than someone responsible for doing the creative? Sadly, I fear we creatives hold strategy...
by Michela Belluso | May 29, 2015 | Random Ramblings, Social Media, Strategy, Tips
I love Facebook. As a business owner, a marketing professional, and simply as a human being for keeping me connected with those I care about. But mostly, I love Facebook because it’s a great tool to reach entire communities and raise awareness of many great...
by Davidson Belluso | Feb 25, 2015 | Agency Culture, Strategy, Tips
User Experience (UX) Design is the design of everything the user sees and does while they are interacting with a product. It’s a practice commonly associated with building websites and apps. It’s crucial to consider the user during any interactive project because a...
by Davidson Belluso | Jan 12, 2015 | Agency Culture, Strategy, Technology & Innovation, Tips
The idea of parallax is relatively simple. You have a foreground, middle ground, and a background as part of your composition. While moving the viewpoint, each of these elements moves at different paces. If done correctly, the background moves slower than the middle...
by Davidson Belluso | Dec 20, 2014 | Creative, Digital Advertising, Strategy, Tips
Now that 2014 is coming to a close, let the ubiquitous year-in-review lists begin! Most newsworthy topics of the year. Best music videos of the year. Most shocking moments. Biggest things that “broke” the Internet. Best new technology—you get the idea. Our...
by Davidson Belluso | Oct 14, 2014 | Technology & Innovation, Tips
In the initial stages of the web, stylistic and display properties were left largely to the preferences of the user. As more computers came online, the need for pre-designed looks and layouts became obvious. On Oct. 10th, 1994 Håkon Wium Lie introduced the first...
