by Davidson Belluso | Oct 23, 2015 | Agency Culture, Random Ramblings, Tips
I attended Lakeshore Music’s most recent concert which included several jazz songs by a quartet. (I highly recommend their concert series, by the way!) During the set, I couldn’t help but think about how advertising is like jazz. The music reminded me of everyday life...
by Gustavo Estrella | Oct 16, 2015 | Agency Culture, Creative, Strategy, Tips
The main purpose of a logo is to graphically identify your business and promote instant public recognition. Or simply put a logo is the face of a business. Today, people have many avenues to get this essential element created. There are all kinds of websites that can...
by Davidson Belluso | Oct 9, 2015 | Digital Advertising, Random Ramblings, Social Media, Strategy, Tips
I used to work in film processing/photo printing in a small town. At first, it was cool to feel like Nancy Drew and find out about people’s lives. But at times I felt like I was spying on private territory–personal stuff–and I found out more than I...
by Davidson Belluso | Aug 18, 2015 | Business-to-Business Industry, Creative, Homebuilding Industry, Strategy, Tips
You’ve registered for a booth at a trade show, and the countdown is on to gather everything you’ll need for your space. Friendly, outgoing, and welcoming booth hosts, who fully understand the business and can answer questions? CHECK. Brochures, business...
by Davidson Belluso | Aug 14, 2015 | Agency News, Strategy, Technology & Innovation, Tips
Hackers work day and night trying to break into even the most secure of systems. As a web developer, the last thing we want is to hear, “My website has been hacked.” The sad truth is that no system is 100% secure. However, WordPress content management system (CMS) has...
by Davidson Belluso | Aug 7, 2015 | Agency Culture, Random Ramblings, Strategy, Tips
Startups and established companies alike set up at industry trade shows to showcase their latest products and help boost their business. Trade shows are also an excellent opportunity to build new relationships. As a professional in new business, I attend them to meet...