by Bruce Nilsson | Oct 17, 2017 | Digital Advertising, Social Media, Strategy, Technology & Innovation, Tips
Anyone who has worked in marketing understands the importance of marketing metrics; those all-important key performance indicators (KPIs) that reveal just how successful your marketing efforts were. Odds are, if you’re a marketing professional in today’s technological...
by Bruce Nilsson | Feb 14, 2017 | Agency News, Education Industry, Homebuilding Industry, Tips
360 Degree Marketing Strategy Media strategy. Public Relations strategy. Creative strategy. Digital and Web strategy. So the fragmentation begins. And the dilution of your brand and de-integration of your marketing. Today’s savvy marketers, tired of each discipline...
by Bruce Nilsson | Jul 31, 2015 | Agency Culture, Strategy, Tips
Who better to speak to the importance of strategy than a creative (in this case) guy? After all, who can more appreciate the creative freedom a tightly defined strategy provides than someone responsible for doing the creative? Sadly, I fear we creatives hold strategy...
