by Christine Korecki | Aug 10, 2018 | Business-to-Business Industry, Nonprofit Industry, Strategy, Technology & Innovation
Developing a strategic marketing and communications plan can be one of the most important investments an organization can make. If done well, the process guides your marketing efforts. But possibly more significantly, it can help provide clarity about your...
by Davidson Belluso | Jul 30, 2018 | Digital Advertising, Social Media, Strategy, Tips
KPIs, or Key Performance Indicators, have been described as the backbone of business. These metrics offer businesses a way to evaluate progress toward their performance goals. Deciding which metrics should be used as KPIs requires you to determine what factors are...
by Davidson Belluso | Jul 23, 2018 | Digital Advertising, Social Media, Strategy, Tips
This isn’t a newsflash, but social media is everywhere. Whether it’s Instagram, Facebook, Twitter, LinkedIn or anything else, brands, companies and organizations are out there engaging. Every day there’s a rush to get something posted and create new...
by Davidson Belluso | Mar 26, 2018 | Agency News, Digital Advertising, Government Industry, Social Media, Strategy, Technology & Innovation
Strategy is everything in developing successful marketing and communications campaigns. It provides the roadmap to your overall efforts. It will help guide you in determining how to get your message to the right people at the right time. Identifying the right...
by Davidson Belluso | Jan 29, 2018 | Business-to-Business Industry, Education Industry, Government Industry, Healthcare Industry, Homebuilding Industry, Industry Featured, Nonprofit Industry, Press Releases, Retail Industry, Social Media, Strategy, Travel & Leisure Industry
The new year is a time for optimism. It’s a new start, with a chance for new clients, new goals and hopefully new profits. But what happens if in one moment it all goes wrong? Whether it’s a physical disaster, an employee misstep, or a social media-driven...
by Davidson Belluso | Jan 26, 2018 | Agency News, Digital Advertising, Social Media, Strategy, Technology & Innovation
A lot has been made of the changes recently announced by Facebook. But what does a brand, company or organization need to know? In the simplest terms, Facebook is changing its content formula to better reflect an environment based on personal connections,...
