by Davidson Belluso | Jul 30, 2018 | Digital Advertising, Social Media, Strategy, Tips
KPIs, or Key Performance Indicators, have been described as the backbone of business. These metrics offer businesses a way to evaluate progress toward their performance goals. Deciding which metrics should be used as KPIs requires you to determine what factors are...
by Davidson Belluso | Jul 23, 2018 | Digital Advertising, Social Media, Strategy, Tips
This isn’t a newsflash, but social media is everywhere. Whether it’s Instagram, Facebook, Twitter, LinkedIn or anything else, brands, companies and organizations are out there engaging. Every day there’s a rush to get something posted and create new...
by Davidson Belluso | Oct 17, 2017 | Agency News, Business-to-Business Industry, Creative, Digital Advertising, Industry Featured, Retail Industry, Social Media, Strategy, Technology & Innovation, Tips
Event marketing, when done well, can generate leads and build a loyal audience base like nothing else. For tips and advice on how to integrate successful event marketing into your advertising and communication strategy, check out our Beginner’s Guide to Event...
by Bruce Nilsson | Oct 17, 2017 | Digital Advertising, Social Media, Strategy, Technology & Innovation, Tips
Anyone who has worked in marketing understands the importance of marketing metrics; those all-important key performance indicators (KPIs) that reveal just how successful your marketing efforts were. Odds are, if you’re a marketing professional in today’s technological...
by Christine Korecki | Oct 17, 2017 | Digital Advertising, Social Media, Strategy, Technology & Innovation, Tips
Social media has become an important aspect of marketing as it is a fantastic tool for sharing information and organically encouraging people to check out products, services, or a brand. Businesses increasingly use social media marketing to create a “buzz” and...
by Davidson Belluso | Oct 16, 2017 | Business-to-Business Industry, Digital Advertising, Education Industry, Government Industry, Healthcare Industry, Homebuilding Industry, Industry Featured, Nonprofit Industry, Retail Industry, Social Media, Strategy, Tips, Travel & Leisure Industry
You’ve been given the role of project manager for an upcoming event. Maybe you even have an idea for food and beverages, or who to hire for entertainment, and even have some fun activities in mind. But there’s something that is just as important: Event Marketing. From...
