by Gustavo Estrella | Jun 8, 2017 | Agency Culture, Business-to-Business Industry, Creative, Digital Advertising, Social Media, Strategy, Technology & Innovation, Tips
At 35 years of age, I feel I’ve done a good job at staying current with the ever-changing world of technology. I’ve always been a techie: from my early days playing Nintendo to my late teens making mixed tapes (hey, that took some skill to perfectly fit 90 min of...
by Gustavo Estrella | Feb 14, 2017 | Agency News, Nonprofit Industry, Tips, Travel & Leisure Industry
I consider myself a good problem-solver. I enjoy the challenge of figuring something out, finding solutions, of exploring different ways of fixing something. It’s a truth universally acknowledged that men don’t like asking for directions, or following the instructions...
by Gustavo Estrella | Mar 28, 2016 | Creative, Digital Advertising, Tips
Recently, UBER CEO, Travis Kalanick took it upon himself to redesign the company’s logo and overall brand look and feel. Ok, he didn’t do it all himself, but he was heavily involved in the process. For the past three years, he and a team of creatives have been working...
by Gustavo Estrella | Oct 16, 2015 | Agency Culture, Creative, Strategy, Tips
The main purpose of a logo is to graphically identify your business and promote instant public recognition. Or simply put a logo is the face of a business. Today, people have many avenues to get this essential element created. There are all kinds of websites that can...
