by Rob Davidson | Oct 9, 2014 | Agency News, Digital Advertising
There are countless examples of marketers using digital interfaces to enhance the retail space. But I specifically remember getting interested in this trend in 2011 when Home Plus (a South Korean supermarket) started using virtual grocery stores in subway stations....
by Davidson Belluso | Jul 31, 2014 | Agency News, Digital Advertising, Technology & Innovation
Google recently announced it has entered the 3rd phase of its Universal Analytics platform upgrades. These upgrades will bring better tracking, improved reports, and more comprehensive device and visitor identifications. All Google Analytics properties will soon be...
by Michela Belluso | Nov 5, 2012 | Digital Advertising, Strategy, Technology & Innovation, Tips
Email marketing is one of our favorite marketing tools here at Davidson Belluso. Compared to other media types, it gives our clients a return on investment that can be measured with every eblast. Here, we’ll go over the benefits of email marketing and some ideas for...
