Are You Missing Out On Email Marketing

Email marketing is one of our favorite marketing tools here at Davidson Belluso. Compared to other media types, it gives our clients a return on investment that can be measured with every eblast.

Here, we’ll go over the benefits of email marketing and some ideas for how to integrate it into your marketing plan.

1. Affordability
It said that it’s six to 12 times less expensive to sell to an existing customer than to a new one and with email marketing companies like Constant Contact, who charge by number of emails versus number of email blasts, prices stay low.

2. Top-of-Mind Awareness
With more and more people using smartphones, email is at the tip of most people’s fingers and therefore, top-of-mind. Reach them quickly and frequently via email.

3. Tracking and Metrics
With email, you can track details such as how many people opened the email, how many people viewed it and how much traffic was driven to your website through the eblast. All of this data give you insight to what kind of messaging resonates with your clients.

Need ideas for how to utilize email marketing?

  • Exclusive sales or special limited time deals
  • Launching of new service or product
  • Newsletters
  • Product/Service Feedback email
  • Cross-selling other services/products to current customers
  • Referral programs

If you’d like to learn more about email marketing (or find out to survive the upcoming apocalypse) just give us a call.

Michela Belluso

Born in West Africa from Italian parents, Michela traveled the world before settling in the United States. A graduate of the University of Miami and The Miami Ad School, Michela freelanced as an Art Director at leading agencies including Fallon, DDB Worldwide, Crispin Porter Boguski and Carmichael Lynch. In the late ’90s, she joined Phoenix-based ad agency E.B. Lane Marketing Communications, now LaneTerralever, where she met her husband, Rob Davidson. In 2001, Michela and Rob founded Davidson Belluso, driven by the passion of helping companies grow through successful marketing initiatives and solid business partnerships. Michela has been recognized as one of the “35 Under 35 Entrepreneurs” by the Phoenix Business Journal for her achievement in business and her environmental sustainability initiatives. A firm believer in giving back to the community, Michela has served on several nonprofit boards and marketing committees for cause-driven organizations, including The Leukemia & Lymphoma Society, The Arts & Business Council of Greater Phoenix and The Arizona Pet Project. In 2018, Michela put her dancing skills to good use by competing at (and winning) the Dancing for Arizona’s Children event to support Arizona’s Children Association’s foster and adoption programs. Aside from her work and community involvement, Michela is passionate about the arts, all things fitness, and the great outdoors.