Google recently announced it has entered the 3rd phase of its Universal Analytics platform upgrades. These upgrades will bring better tracking, improved reports, and more comprehensive device and visitor identifications. All Google Analytics properties will soon be required to use Universal Analytics.

The upgrade process is relatively simple, but requires action through both the analytics interface, as well as through your website’s installed analytics tracking scripts. When Phase 4 is reached, Google will automatically upgrade all remaining accounts to it’s Universal Analytics standard. The automatic upgrade will eventually result in an interruption of tracking if your website’s script isn’t updated.

Because of this possible interruption we recommend a more proactive approach of manually upgrading both the Analytics account settings and the website tracking codes before this automatic switch occurs.

For all of our hosted and managed websites we will be upgrading these accounts and scripts free of charge in the coming weeks. There will be no loss of service or interruptions of reporting during this time.

If you are unsure whether we host or maintain your website’s analytics, contact us and we’ll be glad to assist you.