by Davidson Belluso | Oct 4, 2016 | Digital Advertising, Retail Industry, Strategy, Tips
One of the great advertising tools in online marketing is Google Adwords Remarketing. Very often, with the traditional pay-per-click model you are limited to a single bite at the apple. You may have only one opportunity for a person to see your website and if it is...
by Davidson Belluso | Sep 28, 2016 | Agency News, Digital Advertising, Press Releases, Strategy
Davidson Belluso, a full-service advertising agency and digital firm has renewed its Google Business Partnership with a vengeance. With the acquisition of all six currently available Google Certifications, the agency caught the attention of the local Google Business...
by Davidson Belluso | Aug 31, 2016 | Agency News, Digital Advertising, Industry Featured, Strategy, Technology & Innovation, Tips
What is the best way to choose a Google advertising specialist for your online marketing campaigns? Check their Google certification and partner status. Make sure that your advertising specialist holds valid Google certifications in the field you want to focus on. The...
by Davidson Belluso | Aug 31, 2016 | Agency News, Digital Advertising, Strategy, Technology & Innovation, Tips
Online marketing literally moves at the speed of innovation and marketers just have to keep up in order to maintain, or better yet, improve their SEO Ranking. SEO, or Search Engine Optimization, first started to invade the psyche of webmasters when Yahoo first came on...
by Davidson Belluso | Aug 29, 2016 | Digital Advertising, Strategy, Tips
For years, Google has dominated the digital advertising space with innovative and exciting tools since their arrival on the online marketing scene in 1997. Google started testing Expanded Text Ads in Q2 of this year and the response was overwhelming. The first...
by Davidson Belluso | Jul 12, 2016 | Business-to-Business Industry, Digital Advertising, Industry Featured, Strategy, Technology & Innovation, Tips
Far too often, we get B2B (Business to Business) clients who don’t want to spend their time and budgets on online marketing simply because their audience is not individual consumers. For some reason, it seems much easier to come up with strategies to reach consumers...