When Digital And Retail Meet

When Digital and Retail Meet

There are countless examples of marketers using digital interfaces to enhance the retail space. But I specifically remember getting interested in this trend in 2011 when Home Plus (a South Korean supermarket) started using virtual grocery stores in subway stations. They put up exact photo reproductions of their grocery isles…

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Google’s Universal Analytics

Google’s Universal Analytics

Google recently announced it has entered the 3rd phase of its Universal Analytics platform upgrades. These upgrades will bring better tracking, improved reports, and more comprehensive device and visitor identifications. All Google Analytics properties will soon be required to use Universal Analytics. The upgrade process is relatively simple, but requires…

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Are You Missing Out On Email Marketing?

Are You Missing Out on Email Marketing?

Email marketing is one of our favorite marketing tools here at Davidson Belluso. Compared to other media types, it gives our clients a return on investment that can be measured with every eblast. Here, we’ll go over the benefits of email marketing and some ideas for how to integrate it…

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