by Michela Belluso | Mar 27, 2017 | Business-to-Business Industry, Creative, Education Industry, Government Industry, Healthcare Industry, Homebuilding Industry, Nonprofit Industry, Retail Industry, Strategy, Tips, Travel & Leisure Industry
There’s nothing more exciting to me than a rebranding project. I have to admit – having worked on several brand overhauls over the years, I’m a bit biased on the subject. Truth be told, I’m a sucker for change, especially the kind that moves you...
by Davidson Belluso | Nov 5, 2016 | Agency News, Creative
We’ve assembled the hottest tips, tactics and tricks that will help you increase your audience and boost conversions for 2017. Let’s jump right in at number 1. 1. Know The Ocean You Swim In Identify your strengths and play to them. Read more than you write!...
by Davidson Belluso | Sep 28, 2016 | Agency News, Creative, Government Industry, Press Releases
Davidson Belluso, a full service advertising agency and digital firm, delivers a new advertising campaign, “How Much Are You Willing to Lose?” for the Arizona Office of Problem Gambling (AOPG). The campaign focuses on bringing awareness about problem gambling, the...
by Davidson Belluso | Apr 5, 2016 | Creative, Strategy, Tips
The color scheme is an integral aspect of any design. When establishing a color scheme, keep in mind the comprehensive goal of the design. Different color schemes will result in different emotional responses from the end user. There are several dependable strategies...
by Gustavo Estrella | Mar 28, 2016 | Creative, Digital Advertising, Tips
Recently, UBER CEO, Travis Kalanick took it upon himself to redesign the company’s logo and overall brand look and feel. Ok, he didn’t do it all himself, but he was heavily involved in the process. For the past three years, he and a team of creatives have been working...
by Davidson Belluso | Oct 30, 2015 | Creative, Tips
All typefaces have personalities. Some are subtle and understated. Some are boisterous and overt. These personalities can be leveraged to reinforce your message and the overall intent of your design. Conversely, using a typeface with a contradicting personality can...
