Light Train Advertising

Davidson Belluso, a full service advertising agency and digital firm, delivers a new advertising campaign, “How Much Are You Willing to Lose?” for the Arizona Office of Problem Gambling (AOPG). The campaign focuses on bringing awareness about problem gambling, the availability of programs and resources offered by the AOPG.

The “How Much Are You Willing to Lose?” campaign focuses on a very open and weighted question to those struggling with an addiction to gambling. The creative reflects the campaign’s message by use of the color black, symbolizing the state of mind of a gambler who is ready to reach out for help.

The creative platform includes 15 radio spots, print and digital ads, social media ads along with an outdoor program that includes a full train wrap on the Valley Metro Light Rail.

When asked to comment, Rob Davidson, Owner and Director of Strategic Development for Davidson Belluso had this to say about the project. “We’re excited to be working with the Arizona Office of Public Gambling to help generate awareness about all of the great things they’re doing to help individuals and families struggling with gambling addiction.”

Davidson Belluso

Davidson Belluso is a full-service marketing communications company specializing in healthcare, education, financial services, and travel/tourism. Davidson Belluso celebrated its 20th Anniversary in 2021 and has been recognized in the Phoenix Business Journal Book of Lists as a top advertising, graphic design, web design and public relations firm. Davidson Belluso is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council and as a Small Business Enterprise and Disadvantaged Business Enterprise by the City of Phoenix. Learn more at