5 Steps to a Crisis Communication Response

5 Steps to a Crisis Communication Response

The new year is a time for optimism. It’s a new start, with a chance for new clients, new goals and hopefully new profits. But what happens if in one moment it all goes wrong? Whether it’s a physical disaster, an employee misstep, or a social media-driven...
The Beginner’s Guide to Event Marketing

The Beginner’s Guide to Event Marketing

You’ve been given the role of project manager for an upcoming event. Maybe you even have an idea for food and beverages, or who to hire for entertainment, and even have some fun activities in mind. But there’s something that is just as important: Event Marketing. From...