I get this question all the time and I ask my clients to think about their own mobile device habits. How often do you use a phone or tablet for shopping and research? Do you ever look up addresses and numbers for stores – while running errands? Does it make sense to have your clients access your site in the same manner?
It’s pretty obvious that retailers and those selling products over the web must have mobile sites. People drive to their stores, call looking for hours of operation and check on the availability of products.
But what about service industries?
Do your clients or vendors ever:
- Call to get directions or your physical address?
- Run late or have to reschedule meetings?
- Confirm hours for deliveries or to drop off materials?
- Want to share ideas or comments after hours?
The cost of a mobile site is relatively inexpensive, so why would you risk losing out on a sale, and the potential future business, because you are not giving your clients the access they want?