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I get this question all the time and I ask my clients to think about their own mobile device habits. How often do you use a phone or tablet for shopping and research? Do you ever look up addresses and numbers for stores – while running errands? Does it make sense to have your clients access your site in the same manner?

It’s pretty obvious that retailers and those selling products over the web must have mobile sites. People drive to their stores, call looking for hours of operation and check on the availability of products.

But what about service industries?

Do your clients or vendors ever:

  • Call to get directions or your physical address?
  • Run late or have to reschedule meetings?
  • Confirm hours for deliveries or to drop off materials?
  • Want to share ideas or comments after hours?

The cost of a mobile site is relatively inexpensive, so why would you risk losing out on a sale, and the potential future business, because you are not giving your clients the access they want?

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.