Phoenix, AZ – Davidson + Belluso (D+B) has been selected to launch the CanyonCARE Rx brand, a full-service pharmacy specializing in hemophilia, von Willebrand disease, and other bleeding disorders. Like its parent company, Blood Systems (a.k.a. United Blood Services), CanyonCARE Rx is a non-profit organization founded on the principles of Quality, Excellence and Service. D+B will start building the brand from the ground up – including a logo, website, as well as miscellaneous marketing collateral pieces.

“We are excited to help launch CanyonCARE and to assist them in furthering the invaluable assistance they provide,” says Rob Davidson, owner at D+B.

The underlying difference for the new CanyonCARE brand will be bringing the same level of service and dedication provided by Blood Systems since 1943, to patients in their home. With a team dedicated to fulfilling medication needs while partnering with patients through the challenging disorder, they strive to be an advocate in the treatment of hemophilia.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.