Phoenix, AZ (3/30/2015) – Davidson Belluso, a full-service advertising agency and digital firm, announced today that it has been selected by the city of Mesa to assist in branding Falcon Field Airport (FFA). The agreement is to brand FFA and the surrounding 5-mile radius for future economic development. Research involving focus groups and a follow-up survey will contribute to the branding of the property, including a new logo and a graphic standards manual. The underlying goal is to attract more businesses to the surrounding area through an increased interest in the airfield.
Says Spalding Olmsted, strategist at Davidson Belluso: “The Falcon Field area has a lot of untapped potential. We are excited to assist Mesa in providing a new identity for this great asset.”
Falcon Field serves as a reliever to Phoenix Sky Harbor International and Phoenix-Mesa Gateway airports, the region’s two commercial service hubs. Conveniently located near three major freeways, the airfield is just minutes away from hotels and luxury resorts, major league spring training baseball, outdoor recreation, entertainment, shopping, Arizona State University, and other metro area cities. Falcon Field Airport is committed to providing the public a valuable air transportation resource and enhancing the aeronautical industry in the community. It is known as a safe, friendly airport and takes pride in its unique history.