Phoenix, AZ (3/6/2015) – Davidson Belluso, a full-service advertising agency, and digital firm, announced today that it has been selected by Health Choice Preferred (HCP) to create a look & feel for their new brand, as well as design their full website. The website will consist of Phase 1 and 2, with a provider portal added in Phase 2 of the project. HCP also awarded Davidson Belluso a mix of branding pieces including a graphic standards manual, business system, promotional packet, and marketing templates for sell sheets, PowerPoint decks, e-blast and a one-off brochure.

“We are excited to be on board with Health Choice Preferred. IASIS Healthcare has a strong presence within the healthcare industry, and we look forward to helping them build this new brand,” said Rob Davidson, owner at Davidson Belluso.

Health Choice, a division of IASIS Healthcare, is a provider-owned, managed care organization and insurer delivering robust healthcare services with innovative medical management programs to its members through its health plans, integrated delivery systems and managed care solutions. Currently, Health Choice’s network includes more than 30,000 high-quality physicians and providers rendering healthcare services to more than 329,000 members in Arizona, Utah and Florida.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.