With a need to match its dynamic brand with its online persona, Gila River Resorts and Casinos selected Davidson Belluso for an overhaul of its online presence.
Considered one of Phoenix Metro Area’s leading gaming entities, Gila River Resorts and Casinos offers multiple casinos, hotels and entertainment properties.
“We’re excited and proud to be working with Gila River,” said Michela Belluso, CEO of Davidson Belluso.“ They are a leader in their industry and in the community. This is an exciting opportunity to help a great organization serve its customers in a relevant and creative way.”
The project’s primary focus is to elevate the overall look and feel of the site to match Gila River’s vibrant and dynamic brand and to improve the information architecture and user interface so it’s easier for guests to book rooms, buy tickets, and interact with Gila River.
“Gila River is a dynamic organization and we want to make the online experience mirror that excitement,” said Mike Barcia, Davidson Belluso General Manager. “Ultimately, we want the online journey to mimic the feeling of walking into one of their properties. It’s a larger-than-life experience, so the web should reflect that 100%.”
The Gila River Resorts and Casinos’ project is one of many recent and ongoing website overhaul projects for Davidson Belluso. Recent website projects include the Arizona School Boards Association, Clinical Endpoints, First Things First Cochise, and USCB America.
The Agency, which celebrated its 20th Anniversary in 2021, also has a history of working in both the tourism and gaming industries for clients such as Tempe Tourism Office and the Arizona Department of Gaming.