A new brand and web presence brought focus to company’s consumer focus.

As it ventured into a new consumer-facing business expansion to address a critical community need, Scottsdale medical imaging company Imaging Endpoints turned to Davidson Belluso to create a brand identity and web presence.

In its role as one of the largest and fastest-growing contract research organizations (CRO), Imaging Endpoints plays a vital role in pharmaceutical clinical trials through a wide array of medical imaging services. Clinical Endpoints is a nod to the consumer side of services, providing personalized, concierge-level services through world-class health care professionals.

The new company is a world leader for offering the most promising and potentially life-saving clinical trial treatments and other specialized services. Of particular note was the role of providing COVID-19 antibody testing during the height of the Pandemic.

The project’s goal was to provide a brand identity for Clinical Endpoints while maintaining a connection to the parent company in Imaging Endpoints. The initial web design needed to be clean, with straightforward usability for potential patients.

“Our design team elevated the concept while keeping that visual connection with the parent brand,” said Mike Barcia, General Manager. “We accomplished Clinical Endpoints’ main goal of making the site easy to navigate and to showcase their many clinical services. We were able to show the variety, as well as the specialized COVID-19 testing element.”

Davidson Belluso, which celebrates its 20th Anniversary in 2021, has a longstanding relationship with Imaging Endpoints, providing web development, branding, public relations, social media management and digital advertising.

Web design and development is one of the cornerstone services at Davidson Belluso. Recent projects include work for The Arizona Pet Project, Heidi’s Village, USCB America, and the Arizona School Boards Association.

Davidson Belluso

Davidson Belluso is a full-service marketing communications company specializing in healthcare, education, financial services, and travel/tourism. Davidson Belluso celebrated its 20th Anniversary in 2021 and has been recognized in the Phoenix Business Journal Book of Lists as a top advertising, graphic design, web design and public relations firm. Davidson Belluso is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council and as a Small Business Enterprise and Disadvantaged Business Enterprise by the City of Phoenix. Learn more at