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Update of Division of Problem Gambling site emphasizes optimism and access to treatment and support.

As the Arizona Department of Gaming Division of Problem Gambling was looking to update their website, they wanted a more approachable way to address problem gambling’s serious issues. The goal was to provide easy access to resources and present the topic in a way that overcame the ‘big brother is watching’ stereotype that faces many government agencies.

That’s where Davidson Belluso’s creative team stepped in.

“While problem gambling can be a weighty topic, we wanted to focus on the concepts of hope and understanding,” said Gustavo Estrella, Director of Creative Services. “We chose positive and reaffirming photography, implementations of icons and an approachable color palette to make visiting the site a reassuring experience.”

The site, found at https://problemgambling.az.gov/, took a ‘retail’ approach with enhanced wayfinding, uplifting visuals, and a hopeful tone of voice that guides users through the delicate subject matter. Emphasis was placed on making sure that people who need help – either as individuals or their families – have easy access to the site’s tools and resources.

The user-based design centers on making the tools available for people at every touchpoint from quick ways of contacting a service provider to a self-administered quiz that helps people understand when to spot a problem and reach out for support.

The site, which was recently launched, is another example of Davidson Belluso’s growing portfolio of web projects, which include Clinical Endpoints, USCB America, and the Arizona School Board Association.

The Agency, celebrating its 20th Anniversary in 2021, also has an extensive work history making government-based education programs accessible. Current and previous clients include the Arizona Attorney General’s Office, the Arizona State Treasurer’s Office, Arizona Secretary of State, Arizona Department of Environmental Quality, Arizona Commission for the Deaf and the Hard of Hearing and the Arizona Department of Health.

Davidson Belluso

Davidson Belluso is a full-service marketing communications company specializing in healthcare, education, financial services, and travel/tourism. Davidson Belluso celebrated its 20th Anniversary in 2021 and has been recognized in the Phoenix Business Journal Book of Lists as a top advertising, graphic design, web design and public relations firm. Davidson Belluso is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council and as a Small Business Enterprise and Disadvantaged Business Enterprise by the City of Phoenix. Learn more at davidsonbelluso.com.