Davidson + Belluso (D+B) is adding Phoenix-based BioCARE to their client list, a distributor of therapeutic plasma derivatives and recombinant coagulation factors. D+B will be tackling an overall rebrand including a marketing plan, look and feel for all marketing collateral pieces, tradeshow material and sales collateral.

BioCARE is a division of Blood Systems, one of the nation’s oldest and largest non-profit community blood providers and the parent organization of United Blood Services, providing them a nationwide network of established community distribution locations to better serve their customers. BioCARE has been delivering critical products to their customers since 1982, and though they have grown dramatically in the past five years, they have never lost touch with their community blood center roots and remain committed to helping hospitals, treatment centers and physicians provide a better quality of life for the patients in the communities they serve.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.