A quick, organized and thought-out approach to a crisis can significantly lessen the length and impact of the situation. The more prepared you are, the more likely it is for the crisis to be short-lived. Here are five steps you can take today to start planning for a crisis.
Think about how you surf the web. You Google for an item or service and immediately click on the first link and approximately 3-5 seconds later, you’ve determined if that website has what you are looking for.
When designing and writing your landing page, use the 3 C’s:
- Communicate (what are you offering?)
- Convince (why should I work with you?)
- Contact (what’s the next step?)
Follow these simple steps and you’ll decrease your bounce rate and increase your inquiries and sales.