Davidson Belluso has been awarded the contract by the City of Phoenix to refine the Phoenix General Plan, a 180-page document serving as a vision for the future of Phoenix. Additionally, Davidson Belluso is tasked with designing an Executive Summary version to be distributed in its printed form throughout the Valley. A digital version of the General Plan will also be made available online in the process.

We love working with the City of Phoenix, there is strong leadership in place and it is a privilege to be a part of the Planning department specifically in all they are doing to guarantee success in our future,” says Rob Davidson, owner at Davidson Belluso.

With the leadership of the Phoenix City Council, the City of Phoenix initiated the PlanPHX project to collaborate with residents about the future of Phoenix. As a result of thousands of ideas from more than 150 meetings and from the project’s interactive website – myplanphx.com, the PlanPHX Leadership Committee and Planning and Development Department staff developed a new vision and blueprint built around the promise of creating a Connected Oasis. This new promise will serve as the foundation for Phoenix’s future and be the guiding principle in the update of the Phoenix General Plan.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.