CASE STUDY

Arizona Department of Health Services

adhs logo cs

High rates of prediabetes and diabetes continue to affect communities across Arizona, particularly among high-risk and underserved populations. The Arizona Department of Health Services (ADHS) partnered with Davidson Belluso to create a strategic, bilingual marketing and education campaign focused on increasing awareness, early detection, and participation in prevention and management programs. Our approach combined data-driven targeting, culturally relevant creative, and multi-channel outreach to connect individuals with CDC-recognized Diabetes Prevention Programs (DPP) and Diabetes Self-Management Education and Support (DSMES) resources.

SEE RESULTS

SEE RESULTS

Marketing
Objectives

  • Raise awareness about prediabetes and diabetes prevention across high-risk Arizona communities
  • Increase participation in DPP and DSMES programs
  • Promote the Arizona Diabetes Referral Network to strengthen healthcare provider referrals
  • Deliver consistent, accessible, bilingual messaging across all campaign touchpoints
  • Build a sustainable online hub for education, outreach, and community engagement

Capabilities

marketing strategy

Marketing
Strategy

copywriting

Copy & Content
Development

creative development

Creative
Development

media planning buying

Media Planning
& Buying

online marketing

Online
Marketing

online marketing

Online
Marketing

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adhs radio risk english

Know Your Risk :30 English Radio Spot

adhs radio risk spanish

Know Your Risk :30 Spanish Radio Spot

adhs radio support english

Proven Support :30 English Radio Spot

adhs radio support spanish

Proven Support :30 Spanish Radio Spot

adhs flyer
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adhs ad spanish
adhs ad english
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adhs phone

Results

  • Campaign delivered 103,439 impressions, exceeding the goal by 103%
  • Expanded reach to priority populations in both English and Spanish, with messaging seen 2.9+ million times in 4 months
  • Increased traffic to DPP and DSMES resources via the new campaign landing page
  • Improved audience engagement and referral network visibility across key community sectors
adhs results mobile

Results

  • Campaign delivered 103,439 impressions, exceeding the goal by 103%
  • Expanded reach to priority populations in both English and Spanish, with messaging seen 2.9+ million times in 4 months
  • Increased traffic to DPP and DSMES resources via the new campaign landing page
  • Improved audience engagement and referral network visibility across key community sectors