OVERHAULING AN ICONIC CONSUMER BRAND

Walther Arms has been a leader in the firearms industry for almost 130 years. When Walther took over U.S. distribution from its partners, the agency helped launch Walther’s U.S. division. We were retained to overhaul the U.S. brand, including brand look and feel, website, catalog and trade show graphics.

DEVELOP

WAL_Catalogs Walther Arms

CATALOGS

The new catalogs feature a uniform color palette and a fluid, upscale design for the brand. Dramatic imagery gives the products a bigger than life impact. Strong writing creates a personality for the brand and articulates the benefits of each product in the line.

WAL_Catalog_Spread Walther Arms

WEBSITE RE-DESIGN

The website reinforces the brand look and feel, creating a uniform presentation. Extensive product specifications are thoughtfully organized in the content-rich site. Strong headlines drive the reader through the pages and present a compelling story for the product line.

WAL_website Walther Arms

DEPLOY

TRADE SHOW GRAPHICS

The agency worked with the exhibit fabricator to re-skin existing structures with the new campaign graphics, as well as coordinate new exhibit elements. The distinctive campaign look and feel creates a memorable physical environment to support the brand re-launch.

WAL_Tradeshow Walther Arms

RESULTS

Walther’s new brand campaign invigorated a veteran brand and served as platform for implementing the company’s U.S. strategy.