BRANDING FOR A WINNING GRAND OPENING

The Navajo Nation Gaming Enterprise needed help branding what was going to be their benchmark gaming property, Twin Arrows Navajo Casino Resort, located just outside Flagstaff, Arizona. Our efforts included branding, brand management, marketing material development and the launch of a multimedia grand opening campaign.

DEVELOP

ESTABLISHING GRAPHIC STANDARDS

Building upon the existing logo, we developed the business system and graphic standards guide. The turquoise color, a symbol of happiness, luck, and health in the Navajo culture, became the signature hue throughout all marketing material.

twin-arrows-casino-stationary1-850x500 Twin Arrows Casino
twin-arrows-casino-stationary1-850x500 Twin Arrows Casino
twin-arrows-casino-business-card2-850x500 Twin Arrows Casino
twin-arrows-casino-letterhead3-850x500 Twin Arrows Casino
twin-arrows-casino-colors4-850x500 Twin Arrows Casino
twin-arrows-casino-typography5-850x500 Twin Arrows Casino
twin-arrows-casino-brochure Twin Arrows Casino

BROCHURES

We leveraged the stunning location images from renowned local photographer Dave Siegel to design in-room brochures and rack cards for distribution at various hotels.

twin-arrows-casino-brochure-inside Twin Arrows Casino

DEPLOY

GRAND OPENING CAMPAIGN

We launched a campaign across print, outdoor and digital to promote the upcoming Grand Opening of this spectacular new casino and resort.

twin-arrows-casino-print-ads Twin Arrows Casino
twin-arrows-casino-billboard Twin Arrows Casino
twin-arrows-casino-banners Twin Arrows Casino

TELEVISION BROADCAST

To build awareness and excitement for this casino resort even though we had nothing to shoot (it was still under construction), we took a dramatically simple and effective approach: thought-provoking messages in :15 segments that were used as lead-in/lead-outs to commercial pods. Effective with consumers. Effective with budget. Effective for branding.

GRAND RESULTS

twin-arrows-casino-results Twin Arrows Casino

Twin Arrows Navajo Casino Resort’s Grand Opening was the most successful in Navajo Gaming history.