CVS Caremark

A PRESCRIPTION FOR LEADERSHIP IN A CHANGING MARKET

Following the Affordable Healthcare Act industry turmoil, we rebranded their Pharmacy Benefits Management division, invigorated their extensive suite of sales materials and developed an ad campaign to secure a leadership position in this changing marketplace.

DEVELOP

DEVELOPED BRAND STANDARDS

We humanized their PBM brand and established a friendlier and more client-centric identity. To expedite its implementation across several departments, we developed layout templates for their entire suite of sales collateral.

NIL-093_PBM-Guidelines-Edits_C_Page_01-850x657 CVS Caremark
NIL-093_PBM-Guidelines-Edits_C_Page_01-850x657 CVS Caremark
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NIL-093_PBM-Guidelines-Edits_C_Page_19-850x657 CVS Caremark
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DEPLOY

changing_rules CVS Caremark

CHANGING RULES, CHANGING ROLES

We positioned CVS/Caremark as a trusted leader and addressed the market’s concerns with a print publication distributed to all stakeholders. We used custom-shot photography, infographics and bold typography to communicate complex data in a more digestible manner.

brand_to_market CVS Caremark

INTERACTIVE PRESENTATION

We created an innovative experience to communicate the latest trends in Specialty Management. The built-in interactivity allowed to track viewers’ interests through click-through analytics.

EBULLETIN DEPLOYMENT

We developed and deployed to c-suites the Pharmacy Care Research eBulletin, featuring a personal note from their Chief Marketing Officer and at-a-glance topics with “Read more…” links that tracked click-throughs and recipients’ specific interests.

ebulletin_A CVS Caremark
mag_start_adherance CVS Caremark

AD CAMPAIGN

We positioned CVS/Caremark as the industry leader in prescription adherence management with the START HERE ad campaign in Fortune Magazine and The Washington Post. The ads with bold layouts and messaging targeted c-suite executives needing help in overcoming adherence challenges.

MEETINGS AND FORUMS

We introduced the new brand on a national scale at the Client Forum Leadership Conference in Orlando with banners and signage for maximum visual impact and recognition to further establish a leadership position in the industry.

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HEALTHY RESULTS

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The Pharmacy Care Research Bulletin E-blast generated a 28% open rate and a 29.9% click-through rate, far surpassing industry standards of 18.29% and 11.19% respectively.

The Specialty Trend Management interactive presentation generated a 20% open rate and above average click-through within the first 24 hours of launch. On the CVS/Caremark website it generated 4,900 views and was shared by more than 450 viewers in less than 4 months.

The new PMB brand was rolled out within 6 months from DEVELOP and consolidation across several departments to the launch of print and interactive marketing campaigns.

DYNAMICUS LIBER PER TATION MIRUM ODIO

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DEVELOP

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DEPLOY

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VIMEO/YOUTUBE VIDEO RIGHT

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INTERACTIVE PRESENTATION

We created an innovative experience to communicate the latest trends in Specialty Management. The built-in interactivity allowed to track viewers’ interests through click-through analytics.

TEXT LEFT IMAGE RIGHT

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dude2 CVS Caremark
dude2 CVS Caremark

TEXT RIGHT IMAGE LEFT

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dude2 CVS Caremark
dude2 CVS Caremark
dude2 CVS Caremark

THREE IMAGE TEXT BLOCK

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MEETINGS AND FORUMS

We introduced the new brand on a national scale at the Client Forum Leadership Conference in Orlando with banners and signage for maximum visual impact and recognition to further establish a leadership position in the industry.

demo-1800 CVS Caremark

RESULTS

dude2 CVS Caremark

Dynamicus liber per tation mirum odio. Est facilisis exerci eleifend est qui. Ipsum te facer claram dynamicus lectorum. Saepius seacula congue consuetudium nam praesent. Lobortis velit vel veniam luptatum tincidunt. Videntur seacula nobis molestie nihil commodo.

Insitam consectetuer eu consequat nam habent. Claram littera in iusto gothica videntur. Id laoreet mazim litterarum ad decima. Dolor modo sit veniam lectores aliquip. Feugait adipiscing in erat formas commodo. Diam per est eorum nihil delenit.

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“Since our rebranding, we have had people and companies ask about the agency who handled our rebrand. The feedback we’ve received has been overwhelmingly positive.”

- Leanna TaylorExecutive Director