Blood Systems Laboratories
GETTING TO THE HEART OF BRAND CONSISTENCY
As one of the nation’s largest blood service providers, Blood Systems needed brand consistency across all their divisions to strengthen their identity and claim a leadership position in the industry.
To bring much needed consistency to the overall enterprise and convey a strong, unified identity, we standardized all division logos to the extent allowed by each.
ESTABLISHED GRAPHIC STANDARDS
We developed a comprehensive style guide detailing all logos usage, color palettes, and sales collateral templates.
We designed the 2014-2016 strategic plan, outlining enterprise-wide mission and vision, industry trends and drivers, critical achievements and overarching goals.
LAUNCHED NEW WEBSITE
We designed a new site for Blood Systems Laboratories to better convey the caliber of services and expertise their offer. To meet the needs of all associates, we implemented a more functional and organized architecture. The color coded “buckets” at the bottom of the homepage provide an “at-a-glance” directory for over 90% of the site traffic.
SALES PRESENTATION TEMPLATES
We provided Powerpoint templates to each division. They were assigned a different color palette to distinguish their specialty, while maintaining a unified look for enterprise-wide efforts.
The website was recognized with a Communicator Award of Distinction.