Think about how you surf the web. You Google for an item or service and immediately click on the first link and approximately 3-5 seconds later, you’ve determined if that website has what you are looking for. When designing and writing your landing page, use the 3 C’s: Communicate (what…
The color palette used in your marketing materials can go a long way to reinforce (or detract from) your overall message. We recently developed a new color palette as part of a rebranding initiative for Tempe Tourism Office. Color is a critical component of any marketing message and should be…
Smart-phone and tablet users now account for an estimated 21% of website traffic* among many of America's top brands. That number is up from only 11% one year prior. Is your online presence able to accommodate this influx of traffic from new devices? Just a few short years ago "mobile" websites…
Email marketing is one of our favorite marketing tools here at Davidson Belluso. Compared to other media types, it gives our clients a return on investment that can be measured with every eblast. Here, we’ll go over the benefits of email marketing and some ideas for how to integrate it…
I get this question all the time and I ask my clients to think about their own mobile device habits. How often do you use a phone or tablet for shopping and research? Do you ever look up addresses and numbers for stores - while running errands? Does it make…