User Experience (UX) Design is the design of everything the user sees and does while they are interacting with a product. It’s a practice commonly associated with building websites and apps. It’s crucial to consider the user during any interactive project because a good user experience results in happy users,…
The last thing I expected to stick in my memory was a radio ad for a 3D Printer used to print fishing lures… I’m not an avid fisherwoman, but it piqued my interest. Curiosity brought me into the world of 3D Printers, or “3DP” as the enthusiasts call it. At-home…
Think about how you surf the web. You Google for an item or service and immediately click on the first link and approximately 3-5 seconds later, you’ve determined if that website has what you are looking for. When designing and writing your landing page, use the 3 C’s: Communicate (what…
The color palette used in your marketing materials can go a long way to reinforce (or detract from) your overall message. We recently developed a new color palette as part of a rebranding initiative for Tempe Tourism Office. Color is a critical component of any marketing message and should be…
Smart-phone and tablet users now account for an estimated 21% of website traffic* among many of America's top brands. That number is up from only 11% one year prior. Is your online presence able to accommodate this influx of traffic from new devices? Just a few short years ago "mobile" websites…
Email marketing is one of our favorite marketing tools here at Davidson Belluso. Compared to other media types, it gives our clients a return on investment that can be measured with every eblast. Here, we’ll go over the benefits of email marketing and some ideas for how to integrate it…
I get this question all the time and I ask my clients to think about their own mobile device habits. How often do you use a phone or tablet for shopping and research? Do you ever look up addresses and numbers for stores - while running errands? Does it make…
