AZPetProject_LogoMARK_CMYK-e1499896653559 The Arizona Pet Project

The Arizona Pet Project

Davidson Belluso provided a complete rebrand – from identifying, developing, and expanding on the organization’s original inspiration and goal, we started at the foundational principles and vision of the company and helped the Friends of Animal Care and Control rediscover their true identity in the rebranding as The Arizona Pet Project (APP). In addition to renewing a fresh Vision, Mission and Values statement, we also identified and implemented APP’s true brand essence in developing a new name, logo, corporate assets, and website.

This inevitably improved the effectiveness and efficiencies of all marketing strategies and materials moving forward to the result of the first event hosted by the organization since the rebrand completely selling out to a full house; raising over $400,000 and saving more than 3,300 Arizona pet lives.


APP-Result-1@2x The Arizona Pet Project

Decreased website bounce rate by 88.27%.

APP-Result-3@2x The Arizona Pet Project

Increased the number of page views on the website in a 30-day period by 77%.

“Since our rebranding, we have had people and companies ask about the agency who handled our rebrand. The feedback we’ve received has been overwhelmingly positive.”

- Leanna Taylor, Executive Director