CASE STUDY

Tempe Tourism Office

tempe-logo

The Tempe Tourism Office was looking to promote tourism and increase meetings and events in Tempe, Arizona. Throughout challenges such as the pandemic, extreme summer temperatures, and market fluctuations, our 14-year collaboration has consistently delivered results in meetings held, hotel occupancy rates, bed tax revenue, revenue per available room (RevPAR), and total visitors. This international, multimedia campaign included print, outdoor, digital ads, website design, collateral material, trade show graphics, videos and radio across multiple demographics.

SEE RESULTS

SEE RESULTS

Marketing Objectives

  • Create awareness of Tempe’s location and its point of distinction as a vibrant, progressive, and inclusive destination
  • Shift perception of Tempe as a viable and desirable tourism destination
  • Promote Tempe’s many attractions and venues within the event planning community to secure meetings and events
  • Increase hotel occupancy and revenue of local venues and attractions
  • Develop a unified messaging and look across all marketing assets
  • Promote local tourism with “staycations” during slower summer months

Capabilities

marketing strategy

Marketing
Strategy

copywriting

Copy & Content
Development

creative development

Creative
Development

media planning buying

Media Planning
& Buying

analytics seo

Analytics
& SEO

analytics seo

Analytics
& SEO

splash-play
social-distancing
spring-break
angels
bon-appetit
mobile
sun

Results

  • A 22% increase in website traffic year-over-year, and a 593% increase in mobile traffic
  • Interactive banners exceeded industry benchmarks for engagement rate by 14.2%
  • Pandora radio surpassed industry benchmarks for click-through rate by 57.5%
  • Tempe hotels recorded $87 million in revenues and 89% in occupancy, reflecting the wide range of tourists and locals who take advantage of the transit system to visit destinations like Tempe Town Lake, Mill Avenue Entertainment District, Tempe Marketplace, and various cultural events
pool

Results

  • A 22% increase in website traffic year-over-year, and a 593% increase in mobile traffic
  • Interactive banners exceeded industry benchmarks for engagement rate by 14.2%
  • Pandora radio surpassed industry benchmarks for click-through rate by 57.5%
  • Tempe hotels recorded $87 million in revenues and 89% in occupancy, reflecting the wide range of tourists and locals who take advantage of the transit system to visit destinations like Tempe Town Lake, Mill Avenue Entertainment District, Tempe Marketplace, and various cultural events