Maricopa County Sheriff’s Office

Fluctuating public perceptions about the law enforcement industry were making careers less appealing and recruiting more challenging. The Maricopa County Sheriff’s Office (MCSO) partnered with Davidson Belluso to develop a comprehensive strategic marketing plan to elevate the MCSO brand and increase recruitment for key positions. Our multifaceted approach included a thorough review of existing strategies, in-depth analysis of historical recruitment data, and extensive interviews with MCSO staff across various departments. We leveraged media profiles and usage insights to craft a targeted campaign that would rebuild trust, inspire action, and increase applications.