CASE STUDY
Lifewell
Lifewell is an organization that provides members with a wide continuum of integrated care, with an emphasis on mental health. Facing a significant decrease in membership, in 2016 Lifewell teamed up with Davidson Belluso to increase name recognition, reinforce their brand, more clearly define the company’s differentiators, and increase brand awareness among key referral sources, including providers, behavioral health hospitals, medical hospitals, churches, and family members. More recently, we launched an employee recruitment campaign to help fill key positions by leveraging these branding efforts.
Marketing Objectives
- Increase brand awareness among key referral sources through strategic marketing and public relations efforts
- Increase the number of employment applications received for key positions through a targeted recruitment campaign
Capabilities
Marketing Strategy
Copy & Content Development
Creative Development
Media Planning & Buying
Public Relations
Online Marketing
Website Development
Analytics & SEO
Results
- Delivered more than 5.6 million impressions during the branding campaign
- Delivered 1.5 million impressions during the 4-month recruitment campaign
- Increased new website users by nearly 40% year over year
Results
- Delivered more than 5.6 million impressions during the branding campaign
- Delivered 1.5 million impressions during the 4-month recruitment campaign
- Increased new website users by nearly 40% year over year