CASE STUDY
Colorado Department of Human Services
One of the Colorado Department of Human Services’ goals is to improve access to vital communication tools for members of the Deaf, Hard of Hearing, and Deafblind (DHHDB) communities. Davidson Belluso helped plan and execute an ADA (WCAG) compliant, multimedia public awareness campaign targeting DHHDB communities, their caretakers, family members, and dependents. The campaign included social media strategy and content creation, paid advertising on social platforms (Facebook and Instagram), search engine marketing, and geographic and demographic behavioral display ads running throughout the State to raise awareness about available communications tools.
Marketing
Objectives
- Drive traffic to the Communication Technology Program’s website
- Maximize accessibility through a digital and social media campaign
- Deliver targeted messaging to connect communities with essential resources
Capabilities
Marketing
Strategy
Copy & Content
Development
Creative
Development
Media Planning
& Buying
Online
Marketing
Online
Marketing
Results
- The campaign exceeded performance benchmarks in key metrics, including click-through rate, impressions, and clicks
- Exceeded impressions goal by 107%
- Created a 12-month social media content calendar with evergreen copy and WCAG-compliant graphics to increase engagement and maximize accessibility and consistency
Results
- The campaign exceeded performance benchmarks in key metrics, including click-through rate, impressions, and clicks
- Exceeded impressions goal by 107%
- Created a 12-month social media content calendar with evergreen copy and WCAG-compliant graphics to increase engagement and maximize accessibility and consistency