CASE STUDY
Arizona Department of Gaming Sports Wagering
Davidson Belluso partnered with the Arizona Department of Gaming (ADG) to launch a statewide awareness campaign about problem gambling related to sports wagering. Our team designed a landing page providing resources and a self-awareness quiz prior to the campaign launch. The timing and messaging of the sports wagering campaign coincided with sports seasons and had an increased presence leading up to the Super Bowl LVII.
Marketing Objectives
- Increase awareness about problem gambling and recognition of the problem
- Drive traffic to an ADG sports wagering landing page to access helpful resources and take a self-assessment quiz
- Increase calls and texts to problem gambling helplines
Capabilities
Marketing Strategy
Copy & Content Development
Creative Development
Media Planning & Buying
Website Development
Online Marketing
Results
- Delivered 3 million impressions in 3 months, with an average 0.23% Click Through Rate
- Received more than one million radio impressions in 3 months
Results
- Delivered 3 million impressions in 3 months, with an average 0.23% Click Through Rate
- Received more than one million radio impressions in 3 months