CASE STUDY
Arizona Department of Gaming Sports Wagering
Davidson Belluso partnered with the Arizona Department of Gaming (ADG) to launch a statewide awareness campaign addressing problem gambling related to sports wagering. Prior to launching the campaign, we also developed a landing page that provided resources and an interactive self-assessment quiz, designed to help users evaluate their gambling habits and identify potential risks. The timing and messaging of the campaign were aligned with sports seasons, with heightened visibility leading up to Super Bowl LVII.
Marketing Objectives
- Increase awareness about problem gambling and recognition of the problem
- Drive traffic to an ADG sports wagering landing page to access helpful resources and take a self-assessment quiz
- Increase calls and texts to problem gambling helplines
Capabilities
Marketing Strategy
Copy & Content Development
Creative Development
Media Planning & Buying
Website Development
Online Marketing
Roughing the Bettor :30 Video
Starting Lineup of Tips :30 Video
A Clutch 3-Pointer :30 Video
Making the Right Calls :30 Video
Become a Better Bettor :30 Radio Spot
Lineup of Tips :30 Radio Spot
A Clutch 3-Pointer :30 Radio Spot
Results
- Delivered 3 million impressions in 3 months, with an average 0.23% Click Through Rate
- Received more than one million radio impressions in 3 months
Results
- Delivered 3 million impressions in 3 months, with an average 0.23% Click Through Rate
- Received more than one million radio impressions in 3 months