When Digital And Retail Meet

When Digital and Retail Meet

There are countless examples of marketers using digital interfaces to enhance the retail space. But I specifically remember getting interested in this trend in 2011 when Home Plus (a South Korean supermarket) started using virtual grocery stores in subway stations. They put up exact photo reproductions of their grocery isles…

Read More
Davidson Belluso Finishes Strong For Third Quarter

Davidson Belluso Finishes Strong for Third Quarter

PHOENIX – Davidson + Belluso (D+B) has experienced significant momentum in what would normally be its slower season. In the past six months, D+B has celebrated big wins, securing contracts with industry leaders across the region. New clients include Avella Specialty Pharmacy, the town of Marana, RevSolve (formerly Collection Services…

Read More
Will Programmatic Media Buying Work For Television?

Will Programmatic Media Buying Work For Television?

Currently, most digital media is purchased by programmatic software that makes decisions for us. The only parameters one needs to define are the bid amounts, impressions, and geographic boundaries. The software does the rest. Now many in advertising are talking about using similar software to buy television media. Let’s start…

Read More
D+B Doubles Up On 2014 SIA Awards

D+B Doubles Up on 2014 SIA Awards

Phoenix – Davidson + Belluso (D+B) is honored to receive two Service Industry Advertising Awards (SIAA) for 2014, recognizing the creativity and communication accomplishments within the service sector. Taking home Gold within the Interactive Magazine category, D+B was proud to partner with NilssonWorks in creating the interactive Insights 2013 report…

Read More
Davidson Belluso Receives 2014 Communitas Award

Davidson Belluso Receives 2014 Communitas Award

Phoenix, AZ – Davidson + Belluso (D+B) is honored to stand alongside Friends of Animal Care & Control (Friends) as being awarded a Communitas Award for outstanding website design. “Communitas” is a Latin word meaning “people coming together for the good of a community.” Friends, as a 501(c)(3) non-profit organization,…

Read More
An Electric Harley?

An Electric Harley?

When I first heard that Harley was creating an electric motorcycle called “LiveWire” I was a little nervous about the result. They are so synonymous with motorcycles, that almost anyone can identify the trademarked Harley Davidson sound. I’ll be interested to see how they progress with this project and if…

Read More
Buy This Guy’s Volvo

Buy This Guy’s Volvo

Buy This Guy’s Volvo. This is an example of how copywriting, and a sense of humor, can increase your product’s presentation. Kudos to PonyHans for this creative ad selling his ’93 Volvo.   [su_youtube url="https://www.youtube.com/watch?v=JJ0nkStZnWo" width="1600"]Watch Video[/su_youtube]

Read More