Bruce Nilsson, Author at Davidson Belluso

How to Measure the Success of Your Event

Whether your goal is to increase brand awareness, maximize revenue, or simply throw an awesome event to entertain your attendees, this article provides steps and tips to effectively measure the success of your event.

Bruce Nilsson

Maximize Your 2017 Strategy With A 360 Approach

Does each of your marketing efforts run its own race? Maximize your ROI with these seven effective 360 degree strategies.

Bruce Nilsson

Creative Is Everything. But Nothing Without Strategy.

Who better to speak to the importance of strategy than a creative (in this case) guy? After all, who can more appreciate the creative freedom a tightly defined strategy provides than someone responsible for doing the creative?* Sadly, I fear we creatives hold strategy so dear because we are so often asked to…

Bruce Nilsson

Maximize Your 2017 Strategy With A 360 Approach

Creative Is Everything. But Nothing Without Strategy.

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