CASE STUDY
STARLUX Airlines
STARLUX Airlines launched its inaugural nonstop service from Phoenix Sky Harbor International Airport to Taipei, Taiwan, in January 2026, establishing Phoenix as the airline’s fifth U.S. destination and its first in the American Southwest. Davidson Belluso helped plan and execute a multi-channel campaign leading up to the launch and continuing after service began, building awareness of the new route and booking reservations. The campaign targets international travelers, Arizona’s Taiwanese and Asian communities, and business executives and corporate decision-makers from the region’s growing semiconductor and technology sectors. Media includes digital out-of-home at Phoenix Sky Harbor, streaming video and audio, social media, email, LinkedIn, targeted and retargeting display, geofencing, targeted email, premium digital placements, and custom content.
Marketing Objectives
- Build awareness of STARLUX Airlines and its new nonstop service between Phoenix and Taipei
- Position STARLUX as a premium option for long-haul international travel
- Reach priority leisure and business audiences, including international travelers, Asian communities, and corporate decision-makers
- Book reservations and drive ticket sales for the new Phoenix route
Capabilities
Marketing
Strategy
Copy & Content
Development
Creative
Development
Media Planning
& Buying
Online
Marketing
Online
Marketing
Full Page Ads in But Tree Magazine targeting international travelers and business executives in the Arizona’s Taiwanese and Asian communities
Phoenix Taipei Route :15 Promotion Video
:30 Radio Spot
:15 Radio Spot
Downtown Phoenix advertising campaign takeover.
Airport advertising at Phoenix Sky Harbor International Airport.
STARLUX Airlines inaugural flight from Taipei to Phoenix Sky Harbor International Airport, followed by a ribbon-cutting ceremony with dignitaries.
The inaugural Phoenix–Taipei flight of the AIRSORAYAMA aircraft. Created in collaboration with renowned Japanese artist Hajime Sorayama, this custom-designed A350-1000 is more than an aircraft, it connects cultures, art, innovation, and travel.
Results
- Media delivery consistently exceeded impression goals throughout the launch
- Social media engagement for Facebook and Instagram averaged 75%, significantly outperformed industry benchmarks
- At 67%, display advertising exceeded CTR benchmarks across all tactics
- Video advertising generated strong completion rates every month
Results
- Media delivery consistently exceeded impression goals throughout the launch
- Social media engagement for Facebook and Instagram averaged 75%, significantly outperformed industry benchmarks
- At 67%, display advertising exceeded CTR benchmarks across all tactics
- Video advertising generated strong completion rates every month