The Tempe Tourism Office needed to reinvigorate the City of Tempe brand to better position the city as a travel destination in the southwest, with the ultimate goal of increasing hotel bookings.
Tempe hotels recorded $87 million in revenues and 89% occupancy, compared to 85% the previous year. Source: Tempe Tourism 2011-12 Annual Report.
Spongecell banners generated a 2.40% engagement rate compared to 2.17% industry standards. Retargeting efforts recorded a .95% click-through rate compared to .77% industry standards. Pandora Radio recorded a 1.26% click-through rate, far surpassing 0.8% industry standards.
Website traffic increased 22%, with a 593% growth in mobile traffic.