Following the Affordable Healthcare Act industry turmoil, we rebranded their Pharmacy Benefits Management division, invigorated their extensive suite of sales materials and developed an ad campaign to secure a leadership position in this changing marketplace.
We created an innovative experience to communicate the latest trends in Specialty Management. The built-in interactivity allowed to track viewers' interests through click-through analytics.
We introduced the new brand on a national scale at the Client Forum Leadership Conference in Orlando with banners and signage for maximum visual impact and recognition to further establish a leadership position in the industry.
The Pharmacy Care Research Bulletin E-blast generated a 28% open rate and a 29.9% click-through rate, far surpassing industry standards of 18.29% and 11.19% respectively.
The Specialty Trend Management interactive presentation generated a 20% open rate and above average click-through within the first 24 hours of launch. On the CVS/Caremark website it generated 4,900 views and was shared by more than 450 viewers in less than 4 months.
The new PMB brand was rolled out within 6 months from DEVELOP and consolidation across several departments to the launch of print and interactive marketing campaigns.