Think about how you surf the web. You Google for an item or service and immediately click on the first link and approximately 3-5 seconds later, you’ve determined if that website has what you are looking for.

When designing and writing your landing page, use the 3 C’s:

  1. Communicate (what are you offering?)
  2. Convince (why should I work with you?)
  3. Contact (what’s the next step?)

Follow these simple steps and you’ll decrease your bounce rate and increase your inquiries and sales.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.