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According to one popular personality testing system, conscientiousness is the trait that solely correlates with higher income, job satisfaction, and our ability to find and retain employment.

Conscientiousness is defined as being thorough, careful, or vigilant; and it includes self- discipline, carefulness, and thoroughness.

*The Big 5 Test rates your personality on the following levels:

  • O – Openness
  • C – Conscientiousness
  • E – Extraversion
  • A – Agreeableness
  • N – Neuroticism

For fun you can take the test and see your scores.
*Read more about the Big 5 personality traits.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.