Online

Your website is one of the most important branding and marketing tools in which you can invest. Think of your website as a salesperson working 24/7 to establish brand credibility and generate sales. Keep the following in mind when planning and developing your site:

DOMAIN NAMES

Make it relevant, unique and memorable. To prevent your competitors from leveraging your brand, or tainting your name, consider purchasing all domain extensions (.com, .net, .us, etc.). When purchasing your hosting, set up your email addresses so they match your domain name.

FIRST IMPRESSIONS

Just like your salesperson has to look the part, be knowledgeable and professional, so does your website. Every aspect, from colors and images to content and ease of navigation, represents who you are and what you have to offer. Be sure it accurately reflects your brand, core values and philosophy. Your social media pages should reflect your brand as well and work just as hard to promote your products and services. Visit our Twitter and Facebook pages to see how our brand is represented across social media sites.

KEEP IT CURRENT

Keep your website fresh with the latest company news, press releases and product offers. There is nothing worse than a stale website to turn off recurring visitors. They’ll lose interest as soon as they realize nothing is ever new or exciting. Frequent updates also help your site rank higher with search engines.

CALL TO ACTION

Just like a salesperson needs a goal to succeed, so does your website. Set clear objectives and make sure your audience knows what they’re expected to do next. Online surveys and newsletter sign-ups are a great way to gain insight and develop a targeted email database for future online promotions.

FIND YOUR AUDIENCE

Social media websites are emerging marketing tools that increase your brand visibility and generate leads. A custom group page or blog for your business or organization can reach thousands of viewers. Join online networks of people interested in your services, products or mission.

HELP THEM FIND YOU

Don’t rely solely on your marketing efforts to promote your website. Make sure viewers who are actively looking for you can find you easily. Optimization features like Traffic Blazer and meta tags improve your rank in search engines.

MAKE IT MOBILE

Your customers are often on-the-go, searching for services and products on their cell-phone browsers. It's important that they can view your web pages in a format that's mobile-friendly and allows them to automatically contact you at the push of a button. A mobile site is becoming a necessity when more and more people rely on their mobile devices to search the web. View the mobile version of this site here.

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