Account Management

Our account management team is the organizational and communications liaison between your needs and anyone else involved in getting the job done on time and within budget. Your account executive or manager is always available to answer any questions or concerns you might have, looks out for your best interest when multiple vendors are involved, keeps track of your short- and long-term goals and makes sure everyone is on the same page. Account management keeps projects moving forward, communication open and ideas flowing.

MARKETING PLAN DEVELOPMENT

Strategic marketing plans don't create themselves. Research, planning and focus are needed to develop a strong and effective marketing plan. We take into consideration many variables, such as target audience, budget, product price point and business goals, to develop marketing plans that address the growth needs of your business. From general one-, three- and five- year milestones to in-depth plans for executing short-term goals, a strong marketing plan is the result of good listening and research.

PLANNING and SCHEDULING

An important aspect of any marketing plan is a timeline, or schedule, of how the plan will unfold. Our relationships with trusted print vendors, media and public relations specialists, give us unique insight into the best scheduling and delivery timelines. When timing is everything, it pays to take pause for a focused approach to your plan's schedule.

BUDGET

Strong organizational skills and seamless communications are critical to keep costs to a minimum. Account management will ensure creative and production expenses don't spiral out of control and that you have a clear understanding of how the budget is being effectively applied to all the tasks that your project requires. Your account executive will provide suggestions to avoid unnecessary expenses and present different options to achieve the same goals within your budget whenever possible.

RESEARCH

Our first step in research is to listen to your needs. After all, you know your product, service or cause better than anyone else! Existing collateral and marketing campaigns tell us a lot about who you are and where you need to be. They can also highlight aspects of your current approach that aren't accurately and effectively portraying your brand. Focus groups and research studies are tools we use to give us further insight into your brand and audience perceptions.

PRINT MANAGEMENT

Our account management team is adept at print management — they even have a passion for it! From print estimates and paper samples to ink colors, press checks and arranging final delivery, we have print management covered so you don't have to.

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