Quick Response Codes (QR Codes) have been around since the mid 90s, mostly in Japan, but are now gaining popularity in the US with the advent of smart phone technology. These 2-D codes, similar to a barcode but square-shaped, contain loads of information – the kind of information that Blackberries, Iphones and Androids can decipher (with a QR Reader application) and use to direct you to a website, phone number, email or message.

QR Codes engage tech-savvy users and allow near-instant access to the data they contain. Instead of waiting ‘til you get home to look up the website featured on your product’s packaging, snap a shot with your smart phone and in seconds you’re browsing the site. Talk about reducing response time!

QR Codes are perfect for all sorts of printed collateral. Use them on your brochures, promotional items, packaging, bus shelter ads and your trade show displays. They even work when snapped from a screen so use them for movie theater advertising, too!

If you have a smart phone, download a QR Code Reader online (they are readily available for FREE) and start exploring.

Try it out! (Scan the QR Code below to be directed to our Mobile Site)

Tags: print | trade shows | Trina | Smart Phone | Mobile Site | Quick Response | QR Codes

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