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Tags: Michela | Davidson & Belluso | SEO | Branding | website | SearchStatus | Google | Social Media | youtube | videos

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When talking to business owners hesitant to implement social media in their marketing plan, I often get “fear” as their main reason. It’s not the fear of learning how it works or the effort required to maintain it (that’s what we’re here for) but it’s the fear of exposure.

The fear of exposure that comes from the realization that a social media message becomes available to the competition. Once we establish that trade secrets are not appropriate topics to divulge on social media sites, there is nothing to fear but fear itself. Your competitors are on social media sites and so should you.

No successful company has ever held back placing an outdoor ad on a busy street, fearing that it could be seen by their most fierce competitor. Even the most targeted traditional media can still fall in the “wrong hands.”

Another common fear is that social media does not offer a targeted approach. The misconception is that the message might as well be thrown at the wind and there is no way to know who gets a hold of it.

Social media can actually be a very targeted and controlled marketing tool. There are ways to reach out to very specific audiences and limit exposure to non-relevant ones. The truth is that the benefits of implementing social media far out weights the risks. So it’s time to overcome that fear or you may as well be afraid of change – and that has never been good for business.

Tags: marketing | Social Media | Facebook | Fan Pages | Michela | Linkedin

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Although not an exact science, colors can certainly influence consumers' perceptions, mood and purchasing decisions.

Blue-based Reds are associated with more expensive products, whereas Yellow-based Reds help downplay a high price.

Orange plays up friendliness and affordability.

Yellow is the first color the eye sees, especially when used in conjunction with dark colors for high contrast.

Green conveys possibility and hope while Blue communicates confidence and safety which makes it a great color choice for financial and medical institutions.

Purple is the hot color of the moment, although is best used for high fashion, sports teams and sweet treats.

Black conveys a strong sense of power and promise, commanding even more attention when a sheen or matte finish is used.

White implies sophistication and formality, as well as a high-end price point.

Source: Color Communications, Inc.

Tags: design | Branding | Michela

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USB inserts are completely customizable for integration in your print marketing campaigns. Add a detachable USB insert to your ad inserts, mailers, brochures and trade show hand-outs and drive readers to your website and online promotions where they can continue to learn, experience and buy. Explore different shapes and graphics that reflect your brand, new product launch or message for your very own print to web marketing tool. Read more.

Tags: Promotional Items | print | trade shows | Michela | New Technology | Branding | marketing | website

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Do you want to bring your logo to life? Or have your product walk around and greet your customers? Give your brand and brand values a real-life character with high visibility and instant recognition. Mascots are a great way to make a lasting impression and increase sales at trade shows, special events and corporate parties. Consider your audience and product values and the impact of a standard, inflatable or animatronics talking mascots as part of your marketing strategy. Check out these great mascot examples, from concept to creation.

Tags: Michela | trade shows | Branding | marketing | logo

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1. Today Facebook counts 400 million global users, with 100 million American members

2. The average user spends 55 minutes on Facebook every day and has 130 friends to share news and content with

3. The average user becomes a fan of only 4 Facebook Pages a month, which gives you the opportunity to make a real impact on your fan base once you capture their attention

4. Only 4% of Pages have 10,000 or more fans creating an opportunity to focus on your Facebook strategy to engage and grow your fan base

5. Nearly 80,000 companies use Facebook Connect to integrate social networking within their sites and potentially reach more than 60 million people who engage with Facebook Connect every month

6. Facebook Fan Box allows your website visitors or email newsletter recipients to become fans of your Facebook page without even going to Facebook

Tags: Fan Pages | Facebook | Social Media | Michela

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An exciting new technology is now available for promotional apparel like t-shirts, hats, bags and anything else made out of fabric. It's called ThreadLites™ and it's based on the Electroluminescence technology (EL), a safe light source of phosphor material that glows when sandwiched between low voltage electrodes.

When directly integrated into a garment, it allows brightly colored, illuminated custom designs to flash on the outer area in a pre-determined pattern. Check out their website to see how your logos and brand can come to life through illumination and watch the video to see people's reactions!

Tags: Michela | Promotional Items | logo | Branding | New Technology

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Everyone did a great job with the costumes today. See the facebook page for photos! 

http://www.facebook.com/davidsonbelluso

Tags: Michela | Davidson & Belluso | Costumes | Haloween | Facebook

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